Respect is the most important of ABC鈥檚 core values. 聽It is the foundation of our company. 聽It is what makes us different. 聽It is the secret to our success.
Ken and Diane Hendricks knew from personal experience that the people in our industry are often under-appreciated and their talents and dedication undervalued. 聽In founding ABC, they were driven by a simple idea: build a company that would give these hard-working people the respect they deserve.
Ken and Diane understood that, in order to succeed, they needed to help their customers succeed. 聽They knew it should start with genuine respect. 聽Great companies are built upon, and powered by, respect: respect for customers and respect for each other.
At ABC, we respect our customers. 聽We believe in them. 聽We understand them. 聽We trust them. 聽We form personal relationships with them. 聽We take risks with them. 聽We work with them to help them succeed.
At ABC, we respect each other. 聽We are open and honest. 聽We trust in, rely on, and support each other as members of a high performance team. 聽We hold ourselves to high standards because we believe we are up to any challenge.
Respect is the secret to finding the potential that exists within all people from all walks of life and from all backgrounds. 聽By respecting and tapping into this potential, we will ensure the long-term success of our associates, our customers and our company.